Public Relations Strategies for Earned Media Success
The Accidental Publicist, hosted by media veteran Nancy Thompson, is your weekly source for story-first pitching strategies and a dose of brutal honesty about earned media.
Who is The Accidental Publicist?
Nancy Thompson
Nancy Thompson, a media veteran and the president & founder of Vorticom, Inc., is also the voice behind The Accidental Publicist on Substack. With over three decades of experience in public relations, she leads campaigns that secure earned media coverage in prestigious outlets including The Wall Street Journal, Bloomberg, CNBC, and Reuters. Nancy developed her expertise at top global PR agencies before establishing her own consultancy in 2003. She is the author of four books on internet culture and previously served as a columnist for ComputerLife magazine. Through The Accidental Publicist, she shares candid insights, practical tools, and engaging stories focused on story-first pitching from her experiences in the media trenches.